Expanding Halal Snack Innovations with Desa Southern Food
Desa Southern Food proudly returned as an exhibitor at the 21st Malaysia International Halal Showcase (MIHAS 2025), held at MITEC, Kuala Lumpur. Our continued presence at this global halal event reflects our mission to inspire the halal snack market with trusted, delicious, and culturally diverse products for both Malaysian consumers and international buyers.
This year marked a breakthrough for our team. Beyond meeting a growing network of local retailers, international buyers, exporters, and suppliers, we introduced a new initiative—live selling directly from MIHAS. Together with invited influencers, we broadcasted live from Mihas’s, bringing our products and engagement to online audiences in real time. This initiative not only strengthened brand awareness but also unlocked new digital commerce opportunities for our halal snacks.
We also proudly showcased our latest newly launched product under the Crispy & Crunchy brand—Party Snack, a fun, flavourful pick designed for gatherings and celebrations, adding more excitement to our growing snack portfolio.
Our full line-up at MIHAS featured:
Syokkk! flavourful nuts
Southern instant beverages and Dried Fruits & Nuts
O’Genki wholesome dried fruits, nuts & vege chips
Sweet & Sour preserved fruits (Jeruk Buah-buahan)
Crispy & Crunchy – Party Snack (New Launched Product )
Each product reinforces our commitment to quality, safety, delight, and halal integrity—values that continue to shape our growth across Malaysia and global markets.
At Desa Southern Food, halal is more than compliance; it is a promise of care and enjoyment for every home and every market. With meaningful business discussions, cross-border interest, and innovative live-selling engagement, MIHAS 2025 brings us another step closer to elevating halal snacks to the world stage.
Together, We Elevate Halal.
