Desa Southern Food Products Sdn. Bhd. is a food products packaging company and is one of the pioneers in the food products repacking industry in Malaysia.
Initially, the products that were repacked were mainly biscuits, as biscuits were sold in tins and inconvenient to consumers then. Other products included pillow snacks, peas and nuts. Then subsequently preserved fruits imported from china joined in, and it became the leading range of product.
Later on dried fruits range like dehydrated mangoes, guavas, pineapples, raisins, pitted prunes and cranberries joined the products range. The introduction of raisins, cranberries and pitted prune prompted us to come up with the concept of “your healthier choice” in our promotion of dried fruits range of products. The company grows aggressively. This has inspired us to continuously improve and develop new products with nutritional value and safety to consume.
In 2012, we have entered into a new area of business by engaging ourselves into the hot beverage line of business. We have introduced our 3 in 1 instant white coffee, 2 in 1 instant white coffee, 3 in 1 instant milk tea and 3 in 1 instant hot chocolate. Now, we had developed the new flavour which is 3 in 1 instant ginger milk tea and 3 in 1 instant hazelnut flavoured white coffee.
Over the years of operation, we started off with our primary function as to supply packed products to our parent company, and the goods are then delivered to all retail outlets in malaysia, these include convenient chain stores like 7-11, minimarkets, supermarkets and hypermarkets.
At a later stage, we started to set up our own van-sales team, and distributing packed products to minimarkets, sundry shops, medicinal stores as well as highway rest areas and tourist resorts. When this is proven workable, desa southern agency started to set up branches in various parts of the country, thus helping desa southern food business grow consistently.
To upgrade ourselves, and to improve our system of operation, we undergo iso-9001:2008, haccp and halal certification to ensure all our products are produced according to the stringent requirement set by the certification bodies. In doing so we are able to secure contracts as oem suppliers in preserved fruits and dried fruits for the prominent retail chain stores such as 7-11, tesco, giant, cold storage in Hong Kong and singapore.
With the addition of hot beverages into product range, we will be emphasizing more on overseas market in the years to come, and we are currently actively involved in promotion of the products into China market. Asean countries will be our close targets and we foresee there will be bright prospect in future.